5 Known Effective Ways To Become Blogger Authority In Any Niche
Best-selling author and Authority Expert “Brian Horn” helps entrepreneurs and celebrities leverage their knowledge to gain authority status in their industry. Brian is a pro at amplifying his clients message and shows them how to convert their new audience into high paying customers.
Brian
has been profiled and featured on ABC, CBS, NBC, Fox, Forbes,
Advertising Age and Inc Magazine named Brian an “emerging business
leader to watch.”
The Wall Street Journal said:
“Horn’s ability to make a client into the Google Authority of their niche is simply remarkable.”
I was fortunate enough to have the chance to interview the main man “Brian Horn”
to discuss the many different ways that people can better position
themselves to become a force to be reckoned with and an Authority in
their niche’.
So let’s read on, as Brian shares his 5 Ways to become a well-known Authority in any field.
6 Ways To Become An Authority
1. Position yourself
Don’t
just focus on getting more traffic, or getting more sales. Take it back
a few steps. Instead, start positioning yourself as the educator and
advocate for the success of your prospects and customers. So now and
then, go back to that one statement and ask yourself “Am I educating my prospects and customers? Am I advocating for their successes?”
A great example of an authority would be “Richard Simmons“,
he’s been active since the 70′s as a health and fitness personality.
You see him online and on TV Infomercials, and sure he is funny and
sometimes over the top but let’s look at 2 things that he does to
position himself as the authority in his field:
- He is an educator:
He puts out daily content in the form of e-mails and messages on his
site, videos on a regular basis and he’s always cranking out new DVD’s.
- He is also an advocate: Unlike
all the other fitness products that are usually showing fit people
working out, Richard will spend a lot of his time sitting at the bed
side of people who are so morbidly obese that they can’t get out of bed
and he’s crying with them, showing them he understands what they are
going through. He tells them that he was also a heavy guy before and he
shows them he really cares about them by putting himself in their
position.
2. Micro-specialize
You
really need to refine what you’re offering. Get super specific about
what you are offering, and who you are offering it to. That way you will
also have less competition. Instead of offering, let’s say “Marketing Services”
where you will be competing against the likes of Seth Godin and
everybody else that is really well-known and big in that field, you
specify that you, for example, will just help Small Businesses in the
Health Care industry with their Facebook promotion. With something that
specific, you have very little competition. You can become really good
at it, you learn more and more about Facebook, how people in the Health
Care industry talk, how they think, what their pains are and what makes
them successful.
You have micro specialized yourself to be the expert for their needs.
3. Know that people don’t care how smart you are
A
lot of people think they have to be smart to be an authority. People
will try to impress others with their knowledge, when most people
couldn’t care less about how smart you are. I do a lot of authority
building with Dentists and Dr’s and one of the things I tell them is
that “people do not care about the diploma on your wall, you need to get that completely out of your head.” Nobody calls the dentist’s office and says “Well…. what does his diploma say?“.
If
people have paid a lot of money for education, events and info
products, I’m all for that, that’s great but at the end of the day
people just want to know whether or not you can help them.
4. Know your type
There are 4 different Authority types that we use to help people position themselves:
1. The Mr. Joe Every Man Type: The “I can do it, you can do it!” type of person.
2. The Cowboy: Someone like Gary Vaynerchuk. A little over the top, calls out, is controversial and likes to curse a lot.
3. The Soldier: A
protector type of person. This works great within Financial industries
and is represented through a Dave Ramsey or a Suze Orman personality.
They appeal to people who have been beaten down by a situation and they
are there to protect them. So a Suze Orman or Dave Ramsey type of person
would say “The credit card industries are evil, they have ben
praying on you but follow this simple advice and you will be protected
from those bad guys“.
4. The Wizard: Someone
who has a very specific type of knowledge that doesn’t try to push-off
on other people or make them just like they are, they try to help others
to become a little more like them.
5. Quit buying lots of products
I see people all the time that say “Ok, I’m just going to read one more book, I am going to one more seminar“, just because they get that hit of Dopamine, they think they are doing something better.
It is much more effective to focus on your mindset,
focus on getting a good strategy down that is repeatable and that you
can expand with instead of buying all the products ‘YOU THINK YOU NEED’
before you can start.
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